We are an ‘Ingredient Conscious’ Brand and feature clean skin care products, which are free of parabens, phthalates, sulfates SLS and mineral oils- petrochemicals-as these harmful ingredients affect our health.
For the wellness-minded consumers, we are demystifying ingredients: so we think on lines of- synthetic fragrance-free and synthetic colorants-free.
We think -‘Being confident is the key to life’ and with this approach, we promote preventative, holistic skincare and holistic skin maintenance. We do not think of anti-aging, we think of ‘Healthy Aging’.
Let us assure you, we never test our products, or the ingredients that go into them, on animals. And all our products are Vegetarian. We only use glass packaging for all our products, as we believe in being Natural, Eco-friendly, Socially Responsible and a Sustainable Brand.
We are ‘Gender Neutral’ and we embrace diversity and inclusivity by looking beyond age, gender and our Brand is for everyone.